What is Amazon DSP? Demand Side Platform Advertising Explained with Channel Key CEO Dan Brownsher

Company Stats:
Founded: January 2017 (as an agency, spun out of a sister organization)
Employee Count: 85+ people, fully remote, located all over the world
Annual GMV Managed: $10 Million+
Lifetime GMV Managed: $1 Billion+

Episode Summary:
In this episode, Dan Brownsher, founder of Channel Key, an Amazon-focused agency that has been operational since January 2017, discusses his journey in managing over a billion dollars in GMV and tens of millions annually in media spend, underlining Channel Key’s significant role as a retail media player. The conversation delves into Amazon’s evolution over seven years, particularly emphasizing the importance and benefits of Amazon's Demand Side Platform (DSP) for brands seeking targeted advertising opportunities. Dan explains DSP's workings, its accessibility challenges for smaller brands without direct Amazon partnerships, and how Channel Key helps overcome those barriers. The episode concludes with directions on how to connect with Dan and Channel Key for agencies or individuals interested in leveraging Amazon DSP or other services they offer.

FAQs:
Q1: What is Amazon DSP, and how does it benefit e-commerce businesses?

A1: Amazon DSP (Demand Side Platform) allows businesses to buy programmatically targeted ads across the internet, including on Amazon-owned properties, using detailed audience segmentation to reach potential customers effectively.

Q2: Who can utilize Amazon's DSP, and what are the barriers to entry?

A2: While anyone can technically utilize DSP, the practical access is gated by high minimum spends for Amazon-managed services or the need to work with an agency that has an Amazon DSP seat for lower minimums and specialized campaign management.

Chapters:
00:00 Intro
00:05 Company Stats
00:40 The Evolution of Amazon Advertising
00:57 Deep Dive into Amazon DSP
02:45 Navigating Amazon DSP
04:27 The Power and Limitations of Amazon DSP
05:15 Connect with Channel Key

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