1. What is Gumroad and How It Works
Gumroad is a platform where creators sell digital products (ebooks, courses, templates, memberships, etc.).
Create an account → upload your product → set price → share link → get paid.
Gumroad handles checkout, delivery, and taxes.
Standard fees: 10% + $0.50 per sale, plus card processing (~2.9% + $0.30).
If a buyer comes through Gumroad Discover, fee is 30% for that sale.
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2. How to Create a Digital Product
1. Choose a specific problem to solve.
2. Decide the format: ebook, mini-course, templates, presets, printables, or membership.
3. Create content using Google Docs, Canva, OBS, Loom, or Figma.
4. Design a simple cover, description, and screenshots.
5. Upload to Gumroad and set the product type, price, and delivery.
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3. Top 5 Niches to Work On
1. Online courses and skill mini-courses.
2. Templates and productivity kits (Notion, Excel, pitch decks).
3. Design assets (UI kits, icons, fonts, Lightroom presets).
4. Printables and planners.
5. Ebooks and niche guides.
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4. Pricing and How Many Sales to Make $10,000
Fees: ~12.9% + $0.80 per sale.
Formula: Net = 0.871 × Price − 0.80
$20 product → $16.62 net → 602 sales needed.
$50 product → $42.75 net → 234 sales needed.
$100 product → $86.30 net → 116 sales needed.
Higher price = fewer sales needed but harder to convert.
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5. Marketing Strategies
A. Organic Marketing
1. Pick one platform (Twitter, Instagram, TikTok, or LinkedIn).
2. Post daily valuable content related to your niche.
3. Build an email list using a freebie or mini-guide.
4. Publish helpful YouTube videos or blog posts.
5. Repurpose clips for short-form platforms.
6. Network with other creators and join communities.
B. Paid Marketing
1. Start small ($5–$20/day) on TikTok, Meta, or YouTube ads.
2. Track cost per sale (CPA) and lifetime value (LTV).
3. Use retargeting for visitors and abandoned carts.
4. Create short video ads showing results or benefits.
5. Recruit affiliates using Gumroad’s affiliate feature.
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6. 90-Day Roadmap
Days 0–14: Research and create the first product.
Days 15–21: Upload to Gumroad, build a free lead magnet, set up email automation.
Days 22–45: Post content daily, test small ads, aim for first 50 buyers.
Days 46–75: Increase ad budget, run discounts, start affiliate promotions.
Days 76–90: Create bundles or a membership, track results, scale what works.
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7. How to Scale to $10K+
Increase average order value with bundles or upsells.
Launch memberships for recurring income.
Build affiliate partnerships.
Scale paid ads once profitable.
Outsource design, support, or editing.
Track conversion data and improve small details.
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8. Common Mistakes
Selling generic, non-specific products.
No email list or poor follow-up.
Ignoring platform fees when pricing.
Using ads before validating product demand.
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9. Checklist
1. Pick a profitable niche.
2. Create one focused product.
3. Upload and set pricing.
4. Build an email list.
5. Post content consistently.
6. Test small paid ads.
7. Add bundles, affiliates, and new products to scale.
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10. Tools to Use
Canva — design covers and visuals.
Google Docs / Notion — write ebooks or templates.
Loom / OBS — record video courses.
Gumroad — host and sell products.
ConvertKit / Substack — email marketing.
TikTok / Instagram / X / YouTube — promotion platforms.
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