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SXSW Sydney 2025 at ICC Sydney: Where Creativity, Technology, Sustainability & Wellness Converged

This year, ICC Sydney was proud to anchor the global creative industries festival with two powerhouse panels:
🎤 Future Fusion: Where creativity, technology and wellness meet
🎶 Sound Choices: Creating sustainable legacies in live music and events
Across both sessions, event and music industry professionals and thought leaders came together to explore the future of events and the message was clear: the next era of experiences must be inclusive, immersive, and soul-enriching.

Key insights from our client engagement Future Fusion panel included:
• Data-driven innovation: Leveraging AI responsibly with transparency and consent to truly understand audiences.
• Embedded wellness & inclusion: Creating spaces where attendees feel calm, valued, and connected, vital for engaging all generations and underrepresented groups.
• Human connection at the core: Authentic relationships and social impact must be baked into every event, not added as an afterthought.
• Balancing inspiration with learning: 75% of SXSW attendees leave more energised about their roles — proving the power of creative programming.

Meanwhile, Sound Choices spotlighted the responsibility of the live music and events sector to build sustainable legacies ensuring accessibility, diversity, and environmental impact are central to every stage.