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How icc makes money from cricket


The International Cricket Council (ICC) is the organization responsible for overseeing cricket on a global level, and it generates revenue from various sources. These sources include:

1. Television and Broadcasting Rights

The ICC sells broadcasting rights for its global events like the World Cup, Champions Trophy, and other tournaments. Various TV channels and streaming services purchase these rights to broadcast the events to their audiences. This generates significant income for the ICC.

2. Sports Sponsorships

The ICC enters sponsorship deals for its events. Major companies like Nike, Coca-Cola, and others become event sponsors and pay the ICC. These sponsorship funds are added to the ICC's treasury, and the sponsors are promoted during the events.

3. Marketing and Promotions

The ICC earns revenue through the marketing of its events. Selling various items, such as cricket gear, shirts, tickets, and other merchandise, contributes to its income. The ICC sells these products via its website and during events.

4. Ticket Sales

The ICC generates revenue from ticket sales for its cricket tournaments. These tickets are sold for various events, including World Cup matches.

5. Other Events and Tournaments

The ICC also earns from other events and tournaments under its supervision, such as the Indian Premier League (IPL). Although the ICC has less direct control over such tournaments, it still receives a share of the financial benefits, with most profits going to franchises and cricket boards.

6. Endorsement Deals

The ICC occasionally engages in endorsement deals with players or events, which provides additional income.

7. Funds from National Cricket Boards

The ICC also receives money from member countries’ cricket boards. These funds are used for organizing global events and development programs for cricket.

8. Rights and Licensing

The ICC generates revenue through various commercial rights and licensing deals. This includes exclusive rights for matches, licensed merchandise sales, and other commercial agreements.

These sources collectively provide the ICC with substantial financial success, enabling it to invest in the promotion and management of cricket at a global level.

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