Скачать или смотреть Attracting Chinese students requires a local approach - Edward Smith - ClarkMorgan

For many years universities, particularly those in Australia, have dominated the foreign university market, often with very little effort. Those days have gone, says Edward Smith, Managing Director for Beijing Consulting Group (BCG) and founder of the Australia China Alumni Association (ACAA). Today, in order to gain a slice of the lucrative foreign student market universities must engage students with a local approach.

Beijing Consulting Group (BCG) is an Australian owned business consulting firm based in Beijing. BCG assists clients to enter the China market, providing entrepreneurial services ranging from market research, to business registration, to accounting and legal advice, and in-country representation.

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