LIVE | US vs Google: Antitrust Trial Targets Tech Giant's Ad Stranglehold | Monopoly | Ad Business

The U.S. Department of Justice's antitrust trial against Google over its alleged ad tech monopoly begins in Alexandria, Virginia. The DOJ, joined by 17 states, contends that Google has built and maintains a monopoly over the technology that matches online publishers to advertisers, enabling it to keep up to 36 cents on the dollar when brokering ad sales. Google denies the allegations, arguing that the government's case is based on an outdated view of the internet and fails to account for the shift to mobile apps and social media advertising. If successful, the DOJ could seek the divestiture of Google's Ad Manager suite. The trial follows a recent ruling declaring Google's search engine an illegal monopoly, marking another significant challenge to the tech giant's dominance. The case is part of the Biden administration's broader push to regulate Big Tech using antitrust laws.

#GoogleAntitrustTrial #USvsGoogle #AdTechMonopoly #BigTechRegulation #AntitrustLaws

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