Скачать или смотреть Tapas Gupta On Loyalty Clients,AI, Irreplaceable Creativity & Why Not Hanging Boots Yet| Preeti Hoon

If you are in Advertising or wanting to pursue Advertising in India, you cannot miss listening to the legendary Tapas Gupta. He is a name to reckon with in India's rich advertising scene. 2025 marks the completion of his 50th year in the domain and is truly a historic feat as it comes through without him taking a single career break! His first boss was Tara Sinha who's known as Indian Advertising's first lady, the first woman advertising entrepreneur in India in 1990s.

FIRST TIME EVER! Tapas is here, candid, raw and unfiltered with his 50-years of Advertising rulebook. Born and raised in Kolkata (erstwhile Calcutta), Gupta started his Advertising journey in the city of joy but eventually moved to New Delhi to settle down in.

In this video, you will learn how Tapas's family played a big role in running BEI Confluence, the OG advertising startup of the 90s in India, and powered his hard work forward at their own will, how some of his clients, who have chosen to stick with then agency for decades, shaped its destiny, why he thinks Aritficial Intelligence (AI) is proving to be catalyst to creativity and contrary to rising beliefs of it getting overshadowed by the new-age tech, he's opines both will play a supportive role to each other in Advertising, what makes him live his father's words and thus, he isn't settling to retire just yet and choosing to "keep walking."

It's diffuclt to capture his 50 long strenuous years in Advertising through 5 videos but here's an honest attempt - an all-exclusive, no-filter conversation with Advertising's favourite child, a man who has lived and breathed the domain for five unstoppable decades. This is a story and interview of a lifetime - you don't get this one in books!

Listen to the legend up and close in a bare-all interview for the first time.

#SoWhatsYourStoryWithPreetiHoon

P.S: This vodcast is in five parts. This is Part 4 of 5.
Watch -
Part 1:    • Legendary Tapas Gupta Early Life, Choosing...  
Part 2:    • Tapas Gupta Talks On His Brave Leadership,...  
Part 3:    • From Calcutta To New Delhi, How Tapas Gupt...  
Part 4:    • How Sahara India Proved Gamechanger For BE...  

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