Correct Domain Forwarding for SEO

In our last video, we talked about whether forwarding domains to your main branded domain will help you with SEO. In this video, we talk about the right way to forward your surplus domains to your main domain.

Domain masking is a component of domain forwarding. Where straight-up forwarding displays the branded address of the destination site in the address bar, forwarding with domain masking on keeps the typed domain name in the address bar.

For example: Let's say your branded domain name is MyAwesomeWebsite.com, and you have two domains you want to forward to this URL: MyOtherDomain.com and AnotherDomain.com.

If you forward these two additional domains without masking, they would resolve to the destination domain, MyAwesomeWebsite.com.

With domain masking on, they would show the content from the destination website, but the address bar will still show MyOtherDomain.com and AnotherDomain.com, respectively.

Domain masking is not a good idea, because if you are building links with those extra domains, or sharing those URLs online, they will eventually be crawled by Google. Then Google will see these additional websites that are an exact clone of your destination website.

This will create brand confusion for your customers, but also Google will index the extra sites, and now the search engine has a decision to make. Which site should they rank the highest for a search query?

When you have duplicate content, it's likely that neither site will rank as high as it could. Yes, you can use canonical tags to tell Google which site is the original, and site to rank highest, but for most of you, this is a can of worms it is best not to open in the first place.

What's easiest, and best for your SEO is to have any additional domains that you are forwarding, RESOLVE to the original branded domain name.

Having multiple versions of your site is a headache that it's best to avoid.

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