Скачать или смотреть Facebook Video Ads Tutorial

Here’s a prediction:

I’m expecting the use of video for direct response will be a big trend in 2016. I’m feeling pretty sure of it, in fact.

So here’s a look at the results from our Facebook Video Ad campaign.

See what we’re doing in our Facebook Video Ads, from campaign level all the way down to the ad creative, and what kind of results we’re getting.

Understanding this stuff is going to be important to your business, so don’t miss this video!

Video Highlights:
0:15 Video ads for direct response will be a big trend in 2016
0:40 Some results from our Facebook video ad campaign
1:10 Difference between Facebook/YouTube video engagement data
2:00 Breakdown of Facebook video ad engagement
2:30 How much am I paying per 4 minutes of direct response video consumption from my community?
3:25 What the video ad looks like and how I have it set up
3:50 A look at one of the ad sets in this campaign
4:30 A look at the ad running in this ad set (and where I’m sending viewers)
5:15 Where the video call to action comes into play
5:55 Our retargeting ad


Ezra Firestone
Serve the World Unselfishly and Profit