Скачать или смотреть From Journalism to Digital Strategy: Andrea Andric’s Career Pivot & Social Media Insights

In this episode of Your Career Journey, Career Coach Emma Graham interviews Andrea Andric, a Melbourne-based freelance strategist. As she shares her inspiring pivot from traditional media into the ever-evolving world of digital marketing.

🚀 What You’ll Learn in This Episode:
✨ How internships and “happy accidents” shape career direction
✨ The pros and cons of niching down vs. broad experience
✨ What “authenticity” actually means in social media today
✨ How to transition across industries: agency → arts → tech → freelance
✨ AI and content creation: What works, what doesn’t, and what’s next
✨ The hidden power of strategy in building your brand or business
✨ Andrea’s top advice for job seekers, freelancers, and aspiring strategists

💡 Whether you’re in marketing, design, content, or creative industries, this episode offers career clarity, insight, and practical tips for building a career you love.

⏱ Chapters
⏩ 00:00 Introduction
⏩ 00:25 Andrea’s Accidental Marketing Start
⏩ 03:36 Early Agency Lessons
⏩ 05:29 Arts Centre Melbourne Experience
⏩ 06:51 The Tech Startup Experience
⏩ 07:58 Growth Through Freelancing
⏩ 09:44 Why Broad Experience Beats Early Niching
⏩ 17:04 Common Mistakes in Social Media Strategy
⏩ 20:42 Trust, Agility & Brand Voice in Marketing
⏩ 30:37 Buzzword Breakdown: “Authenticity” in 2025
⏩ 33:48 The Truth About AI & Creative Work
⏩ 40:00 Strategic Thinking = Marketing Superpower
⏩ 42:15 The Career Advice Andrea Wishes She Knew

👩‍💼 Meet Andrea Andric
Andrea is a freelance digital marketing strategist with 13+ years in agency, arts, ecom & tech. She helps brands build human-first strategies that drive results.
🎯 Website: https://www.andreaandric.com
🎯 LinkedIn:   / andreaandric  

🎙 Meet Emma Graham – Career Coach for Marketers & Creatives
Emma helps professionals gain clarity, build confidence, and create meaningful career change. With over 25 years in recruitment, training, and coaching, she deeply understands what makes careers thrive.

🌐 Website: https://www.egconsulting.au
➤ LinkedIn:   / emmajgraham  
➤ Instagram:   / emmagrahamcareercoach.au  

🎁 Free Resources to Support Your Career Journey
➤ CV Development Guide: https://www.egconsulting.au/cv-advice
➤ LinkedIn Profile Guide: https://www.egconsulting.au/linkedin-...

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From Journalism to Digital Strategy: Andrea Andric’s Career Pivot & Social Media Insights
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