Ideal Bathrooms: Will Hickman shares Ideal Bathrooms' Approach to Engaging Retailers

In this episode, host Dan sits down with Will Hickman, Sales and Marketing Director at Ideal Bathrooms, to explore the challenges and opportunities of marketing in the construction industry.

Will shares his unique journey from home improvement into the bathroom sector, discussing how Ideal Bathrooms is driving innovation in an industry often perceived as resistant to change. He delves into the importance of data-driven marketing, understanding customer behaviour, and building transparent client relationships.

The conversation also highlights Ideal Bathrooms' commitment to exceptional service and how they tailor marketing efforts to meet the specific needs of their B2B clients. Will offers insights into the evolving role of social media, the risks of influencer marketing without a strategy, and the power of creating content that truly resonates with your audience.

If you're interested in construction marketing or looking to refine your strategies, this episode is packed with actionable advice and industry expertise.

Follow Ideal Bathrooms:
https://linkin.bio/idealbathrooms

Connect with Will:
https://www.linkedin.com/in/will-hick...

Stay connected with dissident creative agency:
https://linktr.ee/dissidentagency

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#ConstructionMarketing #IdealBathrooms #TheBuildUp #MarketingStrategy #SocialMediaMarketing