Скачать или смотреть McLaren's Marketing Strategy

At the peak of McLaren’s F1 success, Ron Dennis envisioned a future beyond racing. He embarked on creating the McLaren Technology Centre (MTC), a cathedral of engineering that would redefine the company’s identity.

Opened in 2004, the McLaren Technology Centre was a bold statement of McLaren’s evolution as a brand. A physical embodiment of their commitment to innovation. Positioning McLaren as a leader in the automotive industry.

Showcasing ‘90% technology, 10% Disney’, an integral part of the McLaren marketing strategy to assert their dominance as a global brand powerhouse.

Brand = reputation, and the attention to detail in the building told the story of their commitment to excellence above all else.