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We’re back for Season 2 of the “I’ve Heard That” podcast from Hurrdat Marketing! On the first episode of our new season, host Max talks with Creative Director Max Riffner and special guest Dan Napoli, Head of Creative & Post-Production at Hurrdat Films, about video marketing. From social media videos to documentary films and more, we’re breaking down all of the ways businesses can utilize video for brand marketing and digital storytelling. Listen to “Video Killed the Digital Marketing Star” (S2E1) now!

Subscribe, rate, and review wherever you get your podcasts so you don't miss an episode! "I've Heard That" is a Hurrdat Media Production. Hurrdat Media is a digital media and commercial video production company based in Omaha, NE. Find more podcasts on the Hurrdat Media Network at HurrdatMedia.com.

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#digitalmarketing #videomarketing #brandmarketing #marketingpodcast #HurrdatMarketing

IN THIS VIDEO:
00:00 Welcome to “I’ve Heard That!” Season 2
00:34 Introduction to Dan Napoli, Head of Creative & Post-Production at Hurrdat Films
01:19 Introduction to Max Riffner, Creative Director
01:38 How to Businesses Incorporate Video into Their Strategy
02:00 Defining Goals
02:40 Collaboration Process
03:30 Various Types of Video Productions
05:38 Tailoring the Video to Business Needs
06:20 Range of Productions Hurrdat Provides
08:26 Budget, Purpose, Message Balance
11:09 Scaling Project to Budget Available
12:14 Using Reference Videos to Find the Right Elements
15:02 Efficiency of Investment
16:44 Gathering Assets as Part of Production
17:22 Creating a Series Rather than a One-and-Done
19:35 Incorporating Video into the Full Digital Marketing Product
21:16 What Elements are Needed for Content Planning?
26:49 Importance of Pre-Production Preparations
27:22 Working Successfully Everyone on Set
30:04 What are Some of Your Favorite Videos Lately?
31:50 What Are Some Current Video Trends You’re Seeing?
32:43 Will More Brands Embrace Social Consciousness Going Forward?
36:02 Brand Videos vs. YouTube As a Search Engine Videos
37:20 Including YouTube Content as Part of Production Budget
49:55 Difference Between Influencers and Experts
52:02 What’s the Last Video That Made You Feel Something/Re-watch?