7 Reasons Why Retention & Frequency Are Better Metrics Than Daily Active Users!

⏳ TIMESTAMPS:
00:00 - Intro
00:17:21 - What is Retention & Frequency?
00:35:15 - What is DAU , WAU, MAU?
00:57:02 - Prioritizing Quality over Quantity
01:56:26 - Capture Intent and Habit
02:57:05 - Growth Indicators
04:16:26 - Correlation with Customer LTV
05:40:14 - Actionable Insights for Product
06:36:16 - Frequency in Context
07:53:23 - Avoid Vanity Metrics



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WHO I AM : I'm Detan! I'm a Product Manager in Canada. I help Product Managers gain clarity and distinction in their work and career journey.

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