Скачать или смотреть Olipop’s Genius Marketing Strategy – How a Healthy Soda Took Over TikTok|| Case Study

Discover how Olipop, the gut-friendly soda brand, disrupted a billion-dollar industry using smart storytelling, micro-influencers, and TikTok magic.

In this video, we break down Olipop’s powerful marketing playbook — from launching a whole new category called functional soda to building a 200 million dollar brand without celebrity ads or aggressive promotions.

What You’ll Learn:

How Olipop created a new category: Functional Soda

Why people love it: Less sugar, more fiber, all the fizz

Target audience and buyer persona

Olipop’s viral TikTok strategy and influencer collaborations

Nostalgia-based campaigns like the Barbie Peaches and Cream soda

Smart packaging and emotional branding tips you can use too

Whether you're building a D2C brand or want to understand next-gen marketing tactics, this case study is packed with real-world strategies you can apply.

Drop your thoughts in the comments:
Can a brand like Olipop succeed in India? Seen any brand doing something similar? Let’s talk!

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#Olipop #MarketingCaseStudy #BrandStrategy #GutHealth #SodaRevolution #StartupMarketing #InfluencerMarketing #TikTokMarketing #D2C #WellnessMarketing