Скачать или смотреть PUBLIC ADMINISTRATION : Two Factor Theory Of FREDERICK HERZBERG

Hi Aspirants,
In this video, I will tell you about Frederick Herzberg's Two Factor Theory.
Frederick Irving Herzberg was an American psychologist who became one of the most influential names in business management. He is most famous for introducing Job Enrichment and the Motivator-Hygiene Theory(also known as Two-Factor Theory).

In 1959, Frederick Herzberg, a behavioral scientist proposed a Two-Factor Theory or the Motivator-Hygiene Theory. According to Herzberg, there are some job factors that result in satisfaction while there are other job factors that prevent dissatisfaction. According to Herzberg, the opposite of “Satisfaction” is “No satisfaction” and the opposite of “Dissatisfaction” is “No Dissatisfaction”.

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Starts- 00:30
Factors- 2:12
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So go through this video for a better understanding of this concept and leave your feedback and queries in the comment section.

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