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Episode 679: Shaan Puri ( https://x.com/ShaanVP ) sits down with Robert Oliver ( https://x.com/thegeniusceo ) to break down his $100M TikTok strategy.

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Show Notes:
(0:00) TikTok Gold Rush
(13:00) The Playbook
(23:00) Brands crushing it
(36:00) Trends: Lookmaxing, pet luxuries, niche communities
(51:30) Mistakes to avoid
(1:03:00) Character design

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Links:
• Stay ahead of viral marketing trends. Download the 2025 State of Marketing Report: https://clickhubspot.com/rbo
• Rob The Bank on YouTube -    / @robthebankmotion  
• Rob The Bank on TikTok -   / thegeniusceo  
• KaloData - https://www.kalodata.com/

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Check Out Shaan's Stuff:
• Shaan's weekly email - https://www.shaanpuri.com
• Visit https://www.somewhere.com/mfm to hire global talent (like Shaan does) and get $500 off for being an MFM listener. Hire developers, assistants, marketing pros, sales teams and more for 80% less than their US equivalents.

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Check Out Sam's Stuff:
• Hampton - https://www.joinhampton.com/
• Ideation Bootcamp - https://www.ideationbootcamp.co/
• Copy That - https://copythat.com
• Hampton Wealth Survey - https://joinhampton.com/wealth
• Sam’s List - http://samslist.co/

My First Million is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Production by Arie Desormeaux // Editing by Ezra Bakker Trupiano