Lec1 | Introduction & Evolution of MM l Marketing Management Mastery: Vijay Singh: IIM Grad

Welcome to the first lecture of our Marketing Management Course on The UPSC IIM Guy channel. In this comprehensive session, we delve into the Introduction & Evolution of Marketing Management, exploring fundamental concepts that every aspiring marketer should know.

What You’ll Learn:
Understanding Marketing for the New Realities

Discover the scope of marketing and its critical role in today's dynamic environment.
Learn the American Marketing Association's definition of marketing and what can be marketed—from goods and services to ideas and experiences.
The New Marketing Realities

Examine the four major market forces: Technology, Globalization, Physical Environment, and Social Responsibilities.
Understand the three key marketing outcomes that shape the new consumer and competitive landscape.
Get introduced to the concept of Holistic Marketing, which encompasses:
Relationship Marketing
Integrated Marketing
Internal Marketing
Performance Marketing
Marketing’s Role in the Organization

Explore the evolution of marketing philosophies, from Production to Holistic Marketing, and how each approach influences business strategies.
Analyze real-world examples from iconic brands like Ford, Apple, Amazon, Patagonia, and Coca-Cola, illustrating each philosophy's impact on marketing strategy.
Market-Value Concept (Kotler)

Learn how to create a customer-centric organization that thrives on understanding and delivering value.
Marketing Strategy

Understand the essentials of Corporate and Business Unit Planning.
Learn to develop marketing offerings and strategies using the 5C Framework and the Four Ps (Product, Place, Price, Promotion).
Dive into the G-STIC Framework for effective action planning—setting goals, developing strategies, and defining controls for successful marketing management.
Why Watch?
This lecture is designed for MBA students, engineering graduates, and professionals seeking to elevate their marketing knowledge and skills. Whether you are a marketing novice or looking to refine your expertise, this series will provide you with actionable insights and strategies to excel in your career.
Download the Class Lecture on the Telegram Channel.
Join me on this whirlwind trip to glimpse the future of business and innovation!
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