Welcome to the ultimate social media challenge hosted by the leading digital marketing institute in Mumbai – Digital Scholar. This video is more than just a student showcase — it’s a behind-the-scenes look at how aspiring marketers are trained with real businesses, real budgets, and real results in one of the best digital marketing classes in Mumbai.
📌 In this video, our students from Batch SM43 at Digital Scholar Mumbai take on a high-stakes agency-style challenge, where they’re assigned actual brands and are tasked with planning and executing live digital marketing campaigns from start to finish. Their work was reviewed and judged by top professionals in the field — and the results speak for themselves.
💡 What This Video Covers (and Why You Should Watch It)
✅ Social Media Marketing Challenge
Our students took over Instagram pages for real fashion and salon brands like Twin Birds, Shagun Boutique, and Naturals Salon, creating powerful campaigns that generated thousands of views, engagement, and reach.
✅ Instagram Reels Strategy
They executed full-fledged Reels strategies — from scripting, shooting, editing, to trend jacking — optimizing each reel for performance and engagement. Watch how they drove visibility using storytelling, celebrity hooks, and viral audio trends.
✅ Content Marketing
Each agency developed tailored content calendars, combining emotional storytelling, visual design, carousels, and posts to maximize branding and recall.
✅ Competitor Analysis
Students presented detailed competitive studies of top market players like Go Colors, comparing follower growth, post frequency, ad formats, and content tone.
✅ Marketing Automation (Using ManyChat)
Automation workflows were set up using ManyChat, with lead magnets like comment triggers, freebie offers, and Calendly-based bookings that turned Instagram traffic into consultation calls.
✅ Customer Avatar Building
Before creating content, students were asked to present customer personas. Each group explained how they built audience targeting based on behavior, demographics, interests, and brand psychology.
✅ Influencer Marketing Hooks
Influencer collaboration ideas were pitched, highlighting the role of celebrity associations like Priyanka Chopra and Sakshi Agarwal, including UGC content and testimonials.
✅ Client Management and Real-time Feedback
The challenge taught students the art of working under deadlines, handling real feedback from brands, reshoots, revisions, and team conflict resolution.
✅ Ad Copywriting + Visual Design
Under the mentorship of experts like Ashokan (Senior Copywriter at echoVME), students were coached to write short, persuasive copy for social media ads and posts — including CTAs, hooks, and headlines that convert.
✅ Instagram Story Marketing + Polls & Engagement Hacks
Teams used creative Instagram stories to boost interaction: polls, quizzes, sticky note games, Q&As, and behind-the-scenes clips to humanize the brand.
✅ Social Proof & Testimonials
Real clients gave feedback on camera, showing how the students’ strategies made an impact. From salon reviews to fashion brand engagement — it’s all here.
🎓 Why Digital Scholar is the Top Digital Marketing Institute in Mumbai
At Digital Scholar, we don’t teach theory alone — we simulate the real agency environment where students pitch, plan, and publish campaigns for actual clients.
✅ 4-Month Flagship Offline Digital Marketing Course
✅ 20+ Modules Including AI Tools, Reels, SEO, Paid Ads, and Automation
✅ Live Projects with Real Brands
✅ Performance-Based Internship Opportunities
✅ 100% Placement Support with Top Brands & Agencies
✅ Dual Certification + Portfolio Building
✅ Classes Held in Mumbai, Chennai, and Dubai
📍Located in Mumbai, Digital Scholar is ranked as one of the best digital marketing institutes in India, known for producing high-performing marketers, freelancers, and agency founders.
📞 Contact for Admissions & Free Counselling:
Call: +91 95136 32697
Visit: https://digitalscholar.in/digital-mar...
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