How Pulse Candy Made 300 Crores In 2 Years ? | Business Case Study | Aditya Saini | Hindi

How Pulse Candy Made 300 Crores In 2 Years ? | Pulse Candy Marketing Strategy | Business Case Study |

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Video Introduction:
Pulse candy is the most loved candy in India which people want to consume on a regular basis. Pulse candy was launched in 2015 by DS Group (Dharampal Satyapal Group) which was started in 1929. DS group is particularly known to own multiple confectionary brands like Pulse, PassPass, Rajnigandha, Silver Pearl, Catch Masala etc. Pulse candy was launched after a vigorous market research which included analysis of consumer taste and preferences in the market and consumer behaviour. Pulse candy was launched in 2015 and this candy crossed a whooping sale of 100 crore rupees in just 8 months of its launch and crossed a grossing 300 crore sale mark in just 2 years. The video is a detailed case study on how one can start and build a multi-crore business with just 1 rupee candy and earn more than 300 crores. The video covers how pulse candy made 300 crores in just 2 years. This video is a complete business case study on Pulse candy covering its business and marketing strategies. This video covers some interesting business and marketing lessons which we can learn from Pulse business case study and implement in our own business.
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Title Contents:
00:00 - Introduction To Pulse Candy Business Case Study
00:45 - How Pulse Candy Made A 300 Crore Business
01:05 - Pulse Candy 1st Business Strategy
02:02 - Pulse Candy 2nd Business Strategy
03:58 - Pulse Candy 3rd Business Strategy
04:39 - Pulse Candy Marketing Strategy
05:00 - Pulse Candy Branding Business Strategy
05:30 - Pulse Candy 4th Business Strategy
06:00 - Pulse Candy 5th Business Strategy
06:32 - Marketing & Business Lessons From Pulse Candy Business Case Study
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