8 Google Ads Columns You Must Watch: Ultimate Google Ads Metrics, Stats & Custom Columns Setup Guide

In this ultimate Google Ads metrics and stats guide, we'll cover the top 8 columns you should be watching to optimize your campaigns. Plus, learn how to set up custom columns for even more targeted insights. Get the most out of your Google Ads with this essential guide!

00:00 Intro 👋
01:12 Lead Generation Columns
01:46 Conversions Column
02:26 Cost/Conv. Column
02:42 Cost Column
02:57 Budget Column
03:37 Lead Gen Columns Summary
03:45 Other Lead Gen Columns
03:56 Status Column
06:50 Impressions & Clicks Columns
07:10 Avg. CPC & Conv. Rate
09:37 Conversions & Cost/Conv. Columns
12:40 Search Impression Share Columns
15:12 How to bring all of these columns?
16:45 Ecommerce Columns
17:03 Conversion Value Column
17:12 Conv. Value/Cost Column
17:45 Conv. Value & Conv Value/Cost by time Columns
18:15 How to set them up?
19:21 Outro ✌️

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