Скачать или смотреть The Agentic Marketer | Episode 16: Stop chasing time savings. Start chasing strategic clarity.

Highspot’s hot take is that AI costs time upfront. Learn how leaders who invest early are the ones who gain clarity, leverage, and profound competitive advantage.

This episode of The Agentic Marketer features a conversation with Lucas Welch, who leads Global Corporate Marketing at Highspot, an agent-first go-to-market performance platform.

Lucas shares a refreshingly honest take on agentic AI in marketing: don’t expect it to save you time. Instead, he explains how AI has shifted his role as a marketing leader away from execution and toward deeper strategic, analytical, and connective work that delivers better outcomes (even if it takes longer).

The conversation explores how Highspot is applying agentic AI across its go-to-market motion, from buyer engagement on the website to internal decision-making and pipeline generation. Lucas breaks down what it really takes to move beyond experimentation, why strong foundations matter more than ever, and how leaders must personally invest the time upfront to unlock long-term value from AI.