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#Metaverse Trends In 2023

Metaverse as a New Marketing Channel


As with search engines and social media (the technological enablers of web 1.0 and 2.0), marketing and advertising will provide the fuel that will boost web 3.0 - the metaverse - into the mainstream.

The concept may not have completely coalesced yet, but businesses from giants of international finance like HSBC and JP Morgan to global lifestyle and fashion powers like Nike and Gucci have already staked their claim and begun building their metaverse presence. 

The Corporate Metaverse

Aside from its power as a marketing tool, the metaverse promises to provide platforms, tools, and entire virtual worlds where business can be done remotely, efficiently, and intelligently.

We can expect to see the metaverse concept merge with the idea of the “digital twin” – virtual simulations of real-world products, processes, or operations that can be used to test and prototype new ideas in the safe environment of the digital domain.

Web3 and Decentralization

One vision of the shape that the metaverse will eventually take revolves around decentralization.

According to the proponents of web3, distributed ledgers and blockchain technology will give rise to a new internet outside of the control of global corporations, which will no longer hold the power to censor opinions they don’t agree with or pull the plug if they want to take someone offline entirely.

Virtual and Augmented Reality

The idea of immersive, experiential technology is central to the metaverse – whatever it ends up looking like, it will be more engaging than the digital worlds we are used to today (such as Facebook or the World Wide Web).

Therefore, many ideas of how we will interact with it involve immersive technology such as virtual reality (VR), augmented reality (AR), and mixed/extender reality (MR/XR).

More Advanced Avatar Technology

Many ideas of what the metaverse will involve us adopting avatars that represent us in the digital world.

Just as we are used to playing characters in video games or expressing our persona in social media, the avatar is the presence that we project as we engage and interact with other users – they might look like us, or like cartoon characters, or like something completely fantastic that could never exist in the real world.

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