Скачать или смотреть AI x GTM Talks 2025: Ep 27 | Signal-Based GTM Architecture: Building the Modern AI GTM Tech Stack

In this episode of AI x GTM Talks, host Mani Iyer is joined by industry analyst Nicholas Koskowski to dive deep into the architecture of modern signal-based go-to-market systems. Nicholas breaks down the evolution from traditional intent data to comprehensive signal-based selling, explaining the critical differences between first-party, second-party, and third-party signals. The conversation reveals how companies are building unified data layers and the ongoing debate around waterfall enrichment versus single-vendor strategies. With insights from enterprise implementations, this episode provides a technical deep-dive into building scalable signal-based GTM systems.

In this episode, you'll learn:
1. The architecture of modern signal-based AI GTM tech stacks
2. First-party vs. second-party vs. third-party signal strategies
3. The evolution from company-level to person-level signal intelligence
4. Data quality considerations and waterfall enrichment best practices
5. How enterprises are building unified customer data platforms for GTM