can't stop shopping? here is why you want buy more

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I’ve always found consumer behavior very interesting and it was one of my favorite topics at university. In this video I will dive into The Diderot Effect, explain what it is as well as how to avoid falling into the trap.

The book referenced to in this video is called Atomic Habits by James Clear: https://jamesclear.com/diderot-effect

Also mentioned is The Paradox of Choice by Barry Schwartz:   / 10639.the_paradox_of_choice  
https://www.ted.com/talks/barry_schwa...

I hope that you enjoyed this video, let me know in the comment section down below if you’ve ever experienced the Diderot Effect?

#thedideroteffect #consumerbehaviour #sustainablefashion