Maybank Chinese New Year Ad

Red packets are monetary gifts (in little red envelopes) that are handed out during special occasions like Chinese New Year. It is usually given by an elder member of the family to the younger (from parents to children).

The story:
Two sisters born into financial hardship created a make-believe red packet ceremony to escape their reality. But eventually, one sister’s ambition and hunger for a better life tore them apart.

This short film was written for Maybank, Malaysia's largest bank and the 4th largest in Southeast Asia, as part of their online content to reinforce their brand positioning - Humanising Financial Services.

Advertising Agency: Blak Labs
Production House: Smallshop Communications
Director: Caleb Huang