Client Retention Strategies - Unbranded Ep 41

Join us for an insightful exploration of client and customer retention strategies across various industries. Our hosts, Judie Russell, Sian Horn, Jen Bryan, and Jay Woodard, share their unique experiences and approaches to retainers and project-based work.

Main Points:

Judie Russell: Discusses her journey with returning clients and one-off training projects, emphasising the importance of testing and client feedback when creating retainers for her business.
Sian Horn: Offers insights into balancing membership-based retainers with project-based engagements, providing strategies for sustainable business growth.
Jen Bryan: Emphasises the stability and consistent revenue that monthly retainers bring to her advertising agency, advocating for their role in financial predictability.
Jay Woodard: Shares his perspective on retainers, focusing on selling deliverables rather than time, which allows for greater flexibility and deeper client integration.
Flexible Pricing Strategies: Explore the benefits of income predictability through subscription models, the challenges of customer churn, and the importance of effective messaging when pitching retainers.
Yearly vs. Monthly Retainers: Examine the pros and cons of each model, especially in the context of venture capital funding, and learn how to attract long-term client commitments.
VAT Compliance and Cash Flow Management: Understand the distinctions between different VAT rates for services and the impact of accurate accounting practices.
Innovative Business Models: A discussion on transitioning from one-off projects to ongoing client relationships, particularly in the video content industry.

This episode is packed with practical tips on client engagement strategies, effective communication tools, and maintaining clear communication to ensure client satisfaction and long-term retention. Tune in for valuable insights to enhance your business practices and boost client retention.

This episode is brought to you by Lemon7, the marketing agency that your competitors are going to wish they found first. If you’d like to get a paid advertising proposal today, head over to https://lemon7.ie/

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Stay tuned until next time when we continue exploring strategies for business success!

Chapters

(00:00) Introduction and Sponsor
(09:11) Flexible Pricing Strategies for Business Retainers
(13:59) Business Model Innovation and Tax Planning
(23:47) VAT Compliance and Cash Flow Management
(31:25) Client Retainers and Communication Tools
(35:57) Client Engagement Strategies for Retainers

Links

Azure Communications https://azurecomm.ie/
The Vidacademy   / thevidacademy  
The Club Women’s Network   / theclub_womensnetwork  
Elite Pilates   / elitepilatesstudios  
Sian Horn Business Consultant   / sianhorn_business  
AD32   / ad32.ie  
Bite Size Cafe   / bitesizecafe  
Colbert & Co   / colbertandco  
Designjoy https://www.designjoy.co/
Arc https://arc.net/

Follow Us On Socials

Jay Woodard   / iamjaywoodard  
The Vidacademy   / thevidacademy  
Sian Horn   / sian_horn  
Jen Bryan   / jenbryan._  
Unbranded Podcast   / unbrandedthepodcast