How to do Market Research: A Step by Step Guide

Dan Perry, Principal at SBI, and Eric Estrella, Client Success Manager at SBI, demonstrate how to conduct market research. http://bit.ly/GoSBI.

0:18 Show introduction, and how to do market research inside your organization
2:02 Defining market research
2:32 The importance of market research to strategic alignment across the organization
3:38 The 4 steps to market research, beginning with market segmentation
12:15 How to conduct the intelligence needed for market research
12:55 Determining who should own the market research process inside the organization
13:54 The 4 types of research to conduct
16:40 The importance of a win loss analysis to market research
21:20 Why understanding your buyers is a key input to market research
27:10 How to utilize competitive and employee research
31:57 Summary of the 4 types of research
32:20 Show wrap up

SBI insider Video Podcast Summary:

This week on SBI Insider Video Podcast, we walk our audience through how to conduct market research.

In our first segment we define market research, and its importance to strategic alignment. Dan and Eric will then break down the 4 steps to market research.

In the next segments, we demonstrate how to gather the intelligence needed for market research. We’ll explain the four different types of research, and how to determine who should be responsible for each. We’ll wrap up the show by summarizing each type of research and how to conduct it.

Ready to Make Your Number?

We like to keep it simple here at SBI. If you want a copy of the workbook mentioned in this video, go to SalesBenchmarkIndex.com/2016-report to see the details of our six step revenue growth methodology, which covers market research, corporate strategy, product strategy, marketing strategy, sales strategy and talent strategy. If you want to have one of SBI’s seasoned sales and marketing consultants help you implement our revenue growth strategy in your organization, let us know at https://salesbenchmarkindex.com/conta....