QR codes, PI and balance – April 2024.

This is a recording of the Code Information Session, held in April 2024. It is designed to help our Industry to understand and apply the Medicines Australia Code of Conduct Edition 19, with regards to QR codes, prescribing information and balanced promotional material. Focuses on Section 2.1 and 2.3 of the Code and is presented by Sophie Seck, Medicines Australia’s Senior Manager for Ethics & Compliance, as part of our strategy to support application of the Code in practice, and is part of our series on Code Information Sessions which are available free and online.
0:00 QR Codes, PI and Balance
6:00 What does the Code say about product-specific materials?
12:33 Including mandatories in promotional pieces
16:53 QR Codes and digital Mpi
33:30 How do you achieve balance in promotional materials?
51:17 Questions to ask when weighing up balance
56:28 GIFs and scrolling advertisements