What's Behind MYTHERESA's Shocking YOOX NET A PORTER Deal?

In this video, we delve into the shocking MYTHERESA YOOX NET-A-PORTER deal and uncover what's behind this major business move. Don't miss out on the insights!

The merger between the luxury e-tailers has potentially far-reaching implications for the troubled sector. The Cartier owner Richemont has agreed to sell its loss-making Yoox Net-A-Porter online fashion and accessories business to Mytheresa.

Richemont will take a 33% stake in German luxury fashion platform Mytheresa in exchange for 100% of the share capital of YNAP. Mytheresa will get YNAP's 555 million euro ($608.50 million) cash pile without any financial debt, as well as a revolving credit facility of 100 million euros from Richemont.

"Overall, the disposal draws the line under Richemont’s misadventure into being an online retailer for goods made by other luxury players," said Kepler Cheuvreux analyst Jon Cox.

Mytheresa plans to separate the profitable Net-A-Porter and Mr Porter businesses from the loss-making Yoox operation, which concentrates on discounted fashion and needs a lower cost and less complicated operating model, CEO Michael Kliger told reporters.

All this makes the deal interesting to dive in ! watch this video and let me know in the comments what you think

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