How To Redesign Your Website While Protecting SEO

According to Hubspot, 27% of website traffic comes from organic searches. There are a few ways to obtain optimum online visibility. And so it is important to understand how Search Engine Optimization (SEO) plays a role in helping your business reach the top of the search engine rankings, no matter what services you offer.

SEO is the action of taking a website and successfully optimizing it. Businesses focus on these concepts to make their website more visible and readily accessible on a search engine. The more visits your website gets, the more possible deals or sales you can collect.

So I mentioned organic searches at the beginning of this video, but what exactly is its definition? These are the websites that are not sponsored, meaning the company owning that site did not pay to have their website appear on the top of a search engine result page (SERP). We also call these Pay-Per-Click (PPC) advertisements.

To boost your SEO without paying for an advertisement, you want to invest in the use of keywords. As well as focus on your web design. Both of these will help fuel your organic searches, and bring your traffic volume up while sustaining it long-term as opposed to a sponsored site.

But what happens when your website needs a change? If your design is feeling a bit stale, or you simply want to add more content, it might be beneficial to redesign your website. Let’s go over when you should consider revamping your website as well as some main areas you should focus on.

There are a few different reasons why a company or organization might want to redesign its website. As I said before, maybe you are just looking for a change in your website design. More often than not, there are a few different reasons for wanting to change. Whether you are working on branding and technology, or simply updating your content.

Here are some of the top reasons why companies redesign their website:
1. Your website is old.
2. Poor website functionality.
3. Website structure doesn’t meet your business growth.
4. No social integration.
5. Your website is not mobile-friendly.

Any of these issues can hurt your website’s SEO. Having multiple issues, as you can imagine, will only further complicate things. So while a redesign is the next step for those who are struggling with these issues, businesses must keep in mind that redesigning may complicate matters even more. Having a conversation with your team, or your third-party web designer, is essential to make sure your website redesign does not impede your organic traffic.

When businesses deal with designing and advertising websites, they either outsource or handle it themselves. Outsourcing seems to be the preferred way, however, as it takes tedious work off the shoulders of already busy employees. After all, completing your daily tasks on top of managing a website is a tall order for anyone to fill.

No matter who is in charge of the redesign, make sure they understand the importance of maintaining your SEO rank. An airtight SEO strategy is key when it comes to continuing to perform well organically. You don’t want to be in a situation where you work hard and sink hours into a design, only to have to start over.

There are two goals to keep in mind while working with a website’s SEO, whether you are going through a website redesign or not. Number one is to preserve your existing rankings and traffic the best that you can. Keeping your ranking consistent means keeping business streamlined and revenue flowing. Second, always seek to improve your rankings and online traffic. The more online visitors, the more likely you are to sell your products or services.

Maintaining optimum online visibility and traffic has everything to do with understanding how to work with SEO. This applies whether you are creating a new website, maintaining a current website, or going through a redesign project. By successfully utilizing organic searches through the use of keywords, organizations can raise their ranking and attract more potential clients.

► Reach out to Etactics @ https://www.etactics.com​
►Subscribe: https://rb.gy/pso1fq​ to learn more tips and tricks in healthcare, health IT, and cybersecurity.
►Find us on LinkedIn:   / etactics-inc  
►Find us on Facebook:   / ​  

#HealthInsurance #revenuecyclemanagement