Скачать или смотреть The Emotion Paradox: Behavioral Science in Food Research

Speaking at Advances in Food and Beverage Analysis 2023, Dr. Michelle Niedziela, VP of Research and Innovation at HCD Research, presented her talk on the implications of behavioral science on food and consumer research.

In her talk, Michelle discussed Consumer Behavioral Neuroscience approaches, blending neuroscience, psychology, and consumer science to understand emotional and physical responses to experiences, especially in food product research. She noted the accessibility and challenges of leveraging these methodologies, cautioning against pseudoscientific claims and unrealistic costs. Michelle highlighted the Emotion Paradox and provided an overview of applying behavioral science, psychology, and neuroscience in consumer research, offering cautions on their use.