How to Use Analytics to Fine Tune Your Marketing Strategy

Hello! Kevin here from the Online Visibility Agency.

In this video, I'm sharing the essentials of using data to refine your marketing strategy. Why guess when you can know? We’ll explore how tracking key metrics with tools like Google Analytics can take the guesswork out of your efforts.

What You'll Learn:

Why Data Matters: Don’t be the marketer who churns out content without understanding its impact. Analytics provides insights that can improve your strategy and your results.

Key Takeaways:

Data shows you what content engages your audience and what needs adjusting.
Google Analytics can reveal how long users stay on your site, which pages they visit, and conversion opportunities you might be missing.
You can start today: sign up for a free Gmail account, activate Google Analytics, and in a few days, you’ll have your first data set to explore.

Why It Matters:

Understanding your data helps you make smart choices for your business. It's not just another task—it's the key to aligning your efforts with what actually works.

Get started, analyse your results, and watch your marketing transform.

About The Online Visibility Academy

A Digital Marketing Agency set up and run by Sarah & Kevin Arrow
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