Скачать или смотреть The Business of Senior Living | Rs 1000 Cr Opportunity | Founder's Office

Unlock the rapidly growing senior care market with insights from the founder who pioneered luxury senior living in India

In this episode of Founder's Office, Sarthak Ahuja sits down with Tara Vachani, Vice Chairman of Max Group and Founder of Antara, to decode the senior living and elder care industry. From understanding the capital expenditure required to build world-class facilities to identifying revenue streams and maintenance models, this episode provides a comprehensive overview of this emerging sector.

Discover the nuances of designing products and services for senior citizens, marketing strategies that resonate with this demographic, and the future growth trajectory of the industry.

Timestamps:

0:00 - Intro

05:05 - Ideal Customer Persona

07:54 - Value Proposition

11:58 - Creating a Space for the Right Audience

17:00 - Lease Model, Costs & Care

24:29 - Managing Seasonal Stays and Rentals

26:35 - Urban Shift & Strategic Scaling

33:12 - Designing for Senior Living

36:04 - Moat, Services, and Nuances

40:37 - Other Products for Seniors

About the Host: Sarthak Ahuja is an Investment Banker, Business Educator, and a Bestselling Author with over 2.5 Million followers across social media. He helps businesses in areas of capital structuring and M&A, and is on the advisory board of a number of startups within India and the Middle East.

About the Guest: Tara Vachani is the Vice Chairman of Max Group and Founder of Antara, a pioneering senior living solutions provider in India. Under her leadership, Antara has revolutionized the concept of senior living with its luxury residences and comprehensive care services, addressing the evolving needs of India's elderly population.

Director & Producer: Aditi Randev (  / randev_aditi  ) is a Marketing Consultant with over a decade of experience working in areas of branding and media. She has spent years working with Sony Music as well as Meta, after her formal education in Fashion Communication from NIFT Delhi, and MBA in Marketing from MICA. She is a Director and co-founder of Niamh Ventures Pvt Ltd, where she heads Media and Content (https://www.niamhventures.com).

Connect With Us: Subscribe:    / @casarthakahuja   Instagram:   / casarthakahuja   LinkedIn:   / casarthakahuja   Website: niamhventures.com

Business Inquiries: [email protected] [email protected]

#SeniorLiving #ElderCare #MaxGroup #Antara #HealthcareIndustry #RealEstate #Entrepreneurship #FoundersOffice #StartupIndia #BusinessEducation #casarthakahuja

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The content provided in this video is for informational and educational purposes only. Views expressed by Sarthak Ahuja, and any other guests are their personal opinions and do not constitute professional advice.

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BUSINESS ADVICE DISCLAIMER: The information provided does not constitute professional business, financial, legal, or tax advice. Any business decisions and actions taken based on this information are solely your responsibility. Success in business is not guaranteed and depends on various factors including market conditions, execution, and individual circumstances. Past performance and experiences shared by guests do not guarantee future results. Viewers should conduct their own research and consult with qualified professionals before making any business decisions.

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