Скачать или смотреть AGAINST LAB. F/W 24 - 'BE WATER' Campaign Video

Inspired by Lao Tzu’s philosophy, AGAINST LAB’s Fall/Winter 2024 collection, "Be Water," embodies a journey of fluidity and adaptability.

In the midst of today’s fast-paced world, where control often seems just out of reach, AGAINST founder Shawn found inspiration in Lao Tzu’s concept of "wu wei." The idea that “When one lets go of what they are, they become what they might be” resonated deeply, sparking a new creative direction.

Guided by this philosophy, AGAINST LAB has crafted the "Be Water" collection—a blend of streetwear style and introspective depth. Each piece, with bold graphics, updated silhouettes, fresh fabrics, and unique wash treatments, reflects the essence of fluid existence.

At the heart of the collection are standout pieces like the Leather Varsity Jacket and Cropped Denim Jacket, which enrich our core lineup and honor AGAINST's street origin.

Shop the collection : www.againstlab.com