Скачать или смотреть Lesson 10 Managing Product Categories | Getting Started with BigCommerce

In this lesson, we explore the importance of product categorization and how to effectively create and manage product categories within your BigCommerce store. A well-structured product taxonomy improves customer navigation, search engine visibility, and overall catalog management, making it easier for shoppers to find exactly what they need.

We begin by discussing best practices for designing a logical category structure, including analyzing competitor strategies, industry standards, and catalog size considerations.

Whether you have a small inventory or thousands of SKUs, creating a clear and intuitive hierarchy is essential for an optimized eCommerce experience. We then walk through adding and managing categories in the BigCommerce UI, covering features such as drag-and-drop category sorting, parent-child relationships, custom layout templates, and SEO-friendly URLs.

In addition to category creation, we explore BigCommerce’s Page Builder, which allows merchants to customize category pages with dynamic content, images, and promotional banners.

We also discuss the impact of category management on SEO strategy, explaining how to optimize meta titles, descriptions, and search keywords to improve product visibility on search engines. Finally, we demonstrate how categories are displayed within different storefront themes, ensuring a seamless user experience across various devices.

By the end of this lesson, you’ll have a deep understanding of how to structure, customize, and optimize product categories to improve both store navigation and SEO performance. In the next lesson, we’ll dive into creating web pages and content management in BigCommerce, helping you expand your storefront beyond just product listings.

Next Steps in This Course:
🎯 Lesson 11:
🎯 Lesson 12:

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