Скачать или смотреть Explained in a Jiff: Shrinkflation

Inflation is a word which is very commonly heard of but do you know about Shrinkflation? Well if not, here's what you need to know. Shrinkflation basically is a form of hidden inflation. It is also known by the name of package downsizing. Shrinkflation is the practice of lowering the size of a product while maintaining its sticker price. This technique is mainly implied in the food and beverage industries in order to boost profit margins.

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