Скачать или смотреть Chamber of Commerce Metrics: The Ultimate Test | Matt Appenzeller

The Chamber of Commerce Challenge: Lack of Industry Standard Metrics | Matt Appenzeller

In this insightful presentation, Matt Appenzeller addresses a significant challenge faced by the Chamber of Commerce industry: the "Lack of Industry Standard Metrics." Without standardized benchmarks and metrics, Chambers of Commerce struggle with:

Targeting Member Growth: Accurately assessing and growing dues revenue.
Managing Chamber Programs: Effectively projecting and enhancing non-dues revenue from various chamber programs.

Matt highlights the critical gaps in peer and industry comparisons, making it difficult for Chambers to gauge their performance and strategize for long-term success. This presentation emphasizes the importance of standardization in fostering growth and ensuring sustained success for decades to come.

📌 *Key Topics Covered:*
Importance of benchmarking in member growth (dues revenue)
Challenges in managing non-dues revenue from chamber programs
Benefits of standardized metrics for long-term success

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