Скачать или смотреть Bad Community Advice: "Community Marketing Doesn't Work"

“Community marketing doesn’t work.”

That’s the bad advice that shaped the career of Andy Claremont, Head of Ecosystem and Community at Glide—and it couldn’t have been more wrong.

In this episode, Andy and host Seth Resler of Community Marketing Revolution unpack why early skeptics misunderstood the power of community-led growth, and how marketing through genuine connection has become one of the strongest competitive moats for modern brands.

They explore:

How audience and community differ (and why the direction your chairs face matters)

Why community belongs everywhere in the org chart—not just in marketing

What “intentional matchmaking” looks like inside a thriving SaaS community

How to turn your members into the heroes of your brand story

Andy also shares his prediction for the next five years of community building—and why, in an AI-saturated world, authentic human connection will matter more than ever.

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00:00 Bad Advice and Common Mistakes in Community Building
01:30 Challenges and Wins for Community Managers
02:54 Building Partnerships and Integrations in Community
04:18 How Community Fits into Marketing Strategy
05:43 Advanced Strategies for Community Growth
07:07 Community Strategy and Insights
08:31 Common Pitfalls and How to Avoid Them
09:55 Improving Communication Across Teams
11:20 Aligning Community with Business Goals
12:44 Defining What Makes a Community Successful
14:08 Challenges and Wins for Community Managers
15:32 Building Partnerships and Integrations in Community
16:57 Community Strategy and Insights
18:21 Keeping Members Engaged and Active
19:45 Sustaining Engagement Over the Long Term
21:09 Creating a Culture of Participation
22:34 Bad Advice and Common Mistakes in Community Building
23:58 How Community Fits into Marketing Strategy
00:25:22 Stories and Lessons from Community Leaders
00:26:46 Building Human Connection and Trust in Community