Ideal Customer Profile & Product Market Fit for B2B SaaS

In a brick-and-mortar business, the seller can meet and know their customers well. But in an online business, the only information the customer provides is an email ID. Is it possible to decipher the email ID and know the person behind it?
PERSONAKART introduces the world's only email-based search engine where you can search by an email ID and discover detailed information about the email ID user such as their location, industry, company size, company name, designation, education and university.
PERSONAKART’s email-based search engine helps you to build your data-driven Ideal Customer Profile (ICP), buyer persona, user persona and audience persona based on the emails collected as inbound leads in your CRM. Now you can export email lists directly from HubSpot and Salesforce and discover the customers’ profiles using PERSONAKART’s search engine.

Check out our website: https://personakart.com

Follow us on LinkedIn:   / personakart  
Facebook:   / personakart  
Twitter:   / personakart  

Transcript of the video:

Brendan Hufford, Founder, Growth Sprints:

My answer depends on a couple of really important things, how much do you need money, right? Like, it's very easy to be like, hey, this is how you should do things and stuff. And then immediately all these or early founders, the money thing changes stuff. It's like, yeah, that's cool if you're VC backed or like, that's easy to say if you're bootstrapped and you have an infinite timeline to grow this thing. If you have more money in less time, again, you just deploy that resource if you have more time than money, you deploy that resource to figure these things out, I think first of which is talking to customers and learning how to do customer interviews a lot of times.

Jamie Turner, Founder, Mesg.ai:

I think when I think about product market Fit, it's a really challenging thing to measure, and I think it changes as you go through the lifecycle of your company. So, for me, the first step is to get market messaging fit to an extent, because this is a really useful validation point. Are you getting calls in a diary with people you can even interview? Because if you're not, then there's nothing even to start with. And then as you go through that kind of validation, creating new hypotheses, this is really where you develop those initial personas, which you continue to iterate on.

Amanda Natividad, VP, Marketing, SparkToro :

I think just to add on to all that, I mean, I think there are of course, to understand your product market fit, you need data, right? So I think being open to all kinds of data that you can get access to, right. So in the case of Spark Toro, I can say that we had the luxury of launching our product to a pretty sizable email list, so we had people to share it with. And so with that, we did a lot of survey data, like sent out customer surveys, asking people what they were having trouble with, asking people what they liked about the product and really dug into those responses.

#idealcustomerprofile #buyerpersona #audiencepersona #b2bbuyerpersona #productmarketfitkpis #saas #software #softwareasaservice #saassales #saasstartup #saasmarketing #persona #productmarketfit #idealcustomerprofiletemplate #buyerpersonatemplate #whatisproductmarketfit #productmarketfitchecklist #determineproductmarketfit



   • Ideal Customer Profile (3 Things You ...  
   • Ideal Customer Profile (3 Things You ...  
   • How to Define The Ideal Customer Prof...  
   • Ideal Customer Profiles: 3 Common Mis...  
   • Ideal Customer Profile : Sales Webinar  
   • I Discovered My Ideal Customer Avatar...  
   • How To Create An Ideal Customer Profile  
   • How To Create a Buyer Persona to Boos...  
   • Видео  
   • How To Create A User Persona (Video G...  
   • How to Create an Ideal Customer Profi...  
   • How to Define the Ideal Customer Prof...  
   • How to create an "Ideal Customer Prof...  
   • How To Research Ideal Customer Profil...  
   • Website Persona by Delve AI: Create b...  
   • Competitor Persona by Delve AI: Creat...  
   • Видео  
   • Create personas using filtered audience  
   • Automatic marketing segmentation - Pe...  
   • Ideal Customer Profile Scoring by Alt...  
   • Automated Ideal Customer Profile Scoring