CIMA BA4 Theory - Carroll's CSR Pyramid EXPLAINED

Corporate Social Responsibility or CSR is an important topic in business and throughout your CIMA exams. Anthony Williams, our CIMA BA4 expert explains Carroll's CSR Pyramid - a model particularly useful for ALL BA4 students.

ECONOMIC, LEGAL, ETHICAL and PHILANTHROPIC are the FOUR sections that make up the pyramid and Anthony takes you through each one, using examples from real-world companies, such as Groupon, Tesco and Google to help to cement the model.

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