Скачать или смотреть Crisis PR for Law Firms and Legal Marketers

Review these five steps to better crisis communications and then brainstorm possible/probable scenarios/situations that could affect your law firm's public reputation. And then consider (and finalize the answers to!) the following questions so you will be better prepared to respond quickly, calmly and appropriately when a crisis hits:

1)Who is on your firm's crisis communications team and are roles for each person clearly defined?
2)Who is your firm's spokesperson (and who is the back up)? Is he/she comfortable handling unwanted law firm publicity and answering questions from the press?
3)Do you have template press releases geared toward crisis PR?
4)What is your social media strategy and who will be responsible for ensuring the latest news is posted?
5)How will you notify clients and other stakeholders?

Contact Zaneta Hubbard for more information on additional crisis and media relations consulting at 404-751-8133 or [email protected].

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