The advantages and disadvantages in sports marketing

Gone are the days when having a franchise player on your team, or winning the title were sufficient marketing tactics. These days professional sports organizations need to think like cutting-edge marketers. How does that work for sports marketing? What are the advantages and disadvantages that a professional team has over more traditional brands? Peter Stringer, VP of digital media for the Boston Celtics, speaks to iMedia about the advantages a team has when it comes to marketing, one of the biggest challenges that the Boston Celtics face, and how new tech has upped their game.

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Music: Josh Woodward - Cherubs - joshwoodward.com