Скачать или смотреть Build a 2026 Marketing Strategy That Avoids Costly Tech Traps | Rose-Colored Glasses

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While businesses are eagerly purchasing AI platforms and analytics solutions for 2026, they're underinvesting in implementation, training, and ongoing administration — the human elements that determine success. Robert Rose says this creates "holes in the budget" where sophisticated technology becomes a cost center rather than a catalyst. He suggests an alternate approach: Design the change you want to create, build the human skills to support it, then select technology that enhances your marketing strategy, rather than defining it. Read this week’s Rose-Colored Glasses to learn how to do it.

📣So what do you think? Could a strategy-first marketing plan help your team balance human work and tech automation? Would it reduce waste in your tech budget? Let us know in the comments.

👀 Related: The Dip: Why New Technology Feels Magical, Then Miserable, Then Ours
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