What to Consider When Adopting an Omnichannel Strategy | Feedonomics Webinar

Looking to adopt an omnichannel strategy? Before you dive in head first, learn the keys to omnichannel success from the experts.

In this webinar, Sharon Gee, VP of Revenue Growth and GM of Omnichannel, and Luke Yamnitz, Senior Strategy Manager of Fintech and Point of Sale Partnerships at Avalara, provide strategic insight on what brands and retailers need to consider as they expand their business and go omnichannel.

The webinar focuses on ideas from Feedonomics' comprehensive omnichannel guide, which you can download here: https://feedonomics.com/adopting-an-o....

00:00 Introductions
02:24 "What is your definition of omnichannel?"
04:50 "What is the difference between multichannel and omnichannel?"
06:54 "Why should businesses use an omnichannel approach?"
09:55 "How does omnichannel help meet today's customer's expectations?"
14:09 "What should ecommerce merchants consider when deciding which omnichannel strategy is right for them?"
18:19 "Is omnichannel for everyone?"
24:22 "How do you know who your customers are?"
27:37 "What should companies keep in mind when they are looking to add new channels?"
30:47 "What should brands keep in mind when creating product listings for multiple channels?"
35:53 "What is the cost of not maintaining high-quality data?"
39:46 "How should post-purchases, business considerations, and investments in people behind the technology, fit into a business's omnichannel strategy?"
42:38 "Why is it important to utilize tech solutions and build a strong partner network?"
46:24 Q&A

Learn more about Feedonomics: https://feedonomics.com/
Book a demo: https://feedonomics.com/request-demo/
Learn more about BigCommerce: https://bigcommerce.com/
Learn more about Avalara: https://avalara.com