Creating Templates for Your Brand in Adobe Express with Andrew Hochradel

Learn how to set up your custom brand assets, colors, and typography in Adobe Express with designer Andrew Hochradel. Then, use linked objects and Creative Cloud libraries to import and update your assets into cohesive templates for your clients.

Try Adobe Express: https://adobe.ly/adobeexpress
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Join Upcoming events: https://www.adobe.com/events.html

Guest Andrew Hochradel is a freelance brand identity designer based in Southern California: https://www.behance.net/hochdotco

Host Cory Allen Hall is a graphic designer and digital strategist based in Portland, OR: http://www.coryallenhall.com/

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Join us LIVE on Behance: https://www.behance.net/adobelive

00:00 Start
01:38 Intro Project
03:45 Office Hours Branding in Illustrator
05:59 Importing an Illustrator file to Express
07:15 Uploading your fonts to Express
09:10 Contextual alternative characters
11:15 Adding animations in Express
13:37 Importing to Express using Libraries
17:06 Adding brand assets to library in Illustrator
20:15 Create artboards, Collecting assets for export in Illustrator
24:24 Creating an Express brand
27:10 Color palette in Illustrator and transfer it to an Express Brand
30:57 Adding assets to brand to create templates
33:37 Brand recap
35:23 Copy/paste from Illustrator to Express
37:35 Working on the Express template
42:43 Why work in Adobe Express versus Illustrator
45:20 Create a new file from a template to add animation and audio
49:05 Resize to create social promos
51:19 Adding music and voiceover
54:07 Adding video texture