Storytelling from the Developer Perspective with Adam Duvander I Postman

#technology #breakingchanges #postman #podcast #api #everydeveloper #apifirst #developer

Breaking Changes is a weekly talk show where Postman Chief Evangelist Kin Lane hosts stellar guests from all across the API universe to discuss, debate, and solve the latest topics around APIs and API-first.

In this episode of Breaking Changes, Postman Chief Evangelist Kin Lane welcomes Adam DuVander to discuss some of the common content-related pitfalls in the API world—whether it’s confusing documentation or a boring announcement about a developer tool’s new features—and how to create great content and tell API stories that make an authentic impact. They discuss the importance of understanding the APIs and API products that companies produce, as well as the challenges faced on the provider side. Adam shares his insights on the skills needed to navigate the complex world of developer marketing. Tune in to gain a deeper understanding of the evolving developer landscape.

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Episode Timestamps
00:00 - Introduction
03:26 - Organizations Need Every Developer to help them understand and communicate the problems they solve for developers in a way that resonates with them
07:27 - Documentation is essential for developers
16:04 - Content types for effective outreach: blog posts, sample apps, tutorials, guide content
21:15 - Content can attract and convert developers
32:08 - Content strategy for scaling organizations
40:18 - Opinions in content are important
41:06 - Importance of developer-focused storytelling
51:14 - Publish meaningful content, gain attention
56:30 - Genuine approach to helping developers
01:00:35 Genuine approach prevents burnout