Exclusive look at Snap’s new augmented reality goggles

Building augmented reality glasses is “a journey”, Evan Spiegel the co-founder and CEO of Snap says, a “blue ocean strategy”, a leap into new territory.

Stuffing highly complex technology, not to mention batteries, into a wearable pair of frames is certainly a technological holy grail.

On Tuesday evening, Snap revealed the fifth generation of Spectacles, the first time they have been updated since 2021. 

Despite the drawbacks, the weight and short 45 minute battery life, the latest version, uniting the digital and real worlds, is an impressive feat of engineering.

As it copes with a floundering share price, a challenging ad market, onerous regulation on social media and deep-pocketed competitors, some investors wonder if the loss-making company can afford to swim in such uncharted waters. It has not disclosed how much it has spent on research and development for the product.

Spiegel told The Times it was an investment in the company’s future: “I don’t think it’s enough to just execute on the business of today. I think you have to build the business of tomorrow”.

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