Tracking Session #2 - Google Ads Server Side Tracking

Join us for our next tracking session with Lowie Verschelden, focusing on Server Side Tracking for Google Ads. This session is a direct continuation of our last video where we've set up Server Side Tracking for Google Analytics.

Lowie will provide step-by-step guidance on how to implement these features, making sure you can follow along and apply these to your own server side set up.

In this session we will cover the following topics:
Conversion linker
Conversion tracking (purchase event)
(Dynamic) Remarketing

Topics covered in last tracking session:
TAGGRS Account set up
Set up Web and Server container.
set up GA4 Datalayer
set up GA4 Events
-set up TAGGRS Tracking Tags
set up Enhanced Tracking Script

More information / set up details about Google Ads Server Side Tracking:
https://taggrs.io/en/google-ads-serve...

📈 Generate up to 30% more conversions and revenue with Server Side Tracking ✨
Sign up for free on: https://app.taggrs.io/login/1865c2aa-...
Don't know where to start your tracking journey? Use our Server Side Tracking checklist: https://taggrs.io/en/server-side-trac...

Stay tuned:
🔹Instagram:   / taggrs.io  
🔹LinkedIn:   / taggrs  
🔹Reddit: https://www.reddit.com/r/TAGGRS_Happy...
🔹Facebook:   / 100088310299764  
🔹X (ex Twitter):   / taggrs_io  

Chapters:
00:00 intro
2:09 Set up conversion linker
3:35 Set up conversions
8:58 Set up remarketing tag
10:00 set up dynamic remarketing tag
17:52 testing
18:51 outro

#TAGGRS #serversidetracking #googleads #trackingsession