Chapter 7.1. Marketing Automation (Practical Guide)

Learn how to increase your sales and streamline your marketing efforts using automation! This video explores automation tools, workflows, and strategies to enhance customer engagement. Perfect for marketers looking to optimize their campaigns and save time.

Timestamps:
0:00 - Introduction to Marketing Automation
0:21 - Overview of Course Modules
1:04 - What is Marketing Automation?
1:51 - Key Automation Concepts and Definitions
2:35 - Tools for Marketing Automation: Drip and GetResponse
4:00 - All-in-One Platforms: Kartra and Autopilot
6:42 - Scoring and Tagging Techniques
7:54 - Common Automation Workflows Overview
10:32 - Basic Lead Nurturing Workflow
12:45 - 30-Day Trial Nurturing Campaign
15:20 - Registration Follow-up for Events and Webinars
18:00 - Webinar Attendee Management
19:50 - Shopping Cart Abandonment and Recovery
24:00 - SMS Marketing for Events
26:00 - Building a Workflow from Scratch
27:40 - Using Delays, Conditions, and Segmentation in Automation
32:00 - Ejecting Contacts from Campaigns
35:11 - Recap and Best Practices for Marketing Automation

Hashtags:
#MarketingAutomation #DigitalMarketing #SalesGrowth #EmailAutomation #BusinessGrowth